United Healthcare Asia: Lifespan Game
Winner of a Silver 2014 W3 Award, the LifeSpan Game presents health plan information through an interactive game-like experience.
A lighthearted cross between Wheel of Fortune® and the Game of Life, users advance by spinning a wheel of life events organized by life stage. Each turn introduces a common life event providing context for relevant benefit information.
The game supports Korean, Chinese and Vietnamese languages in addition to English. Play statistics were tracked on the backend for client download.
Awards
2014: Davey Award, Silver, Interactive Multimedia
2014: Multicultural Health Marketing Awards
2014: W3 Award, Health Care